In India, Apple farming is practiced
only in the high hilly areas. Villages there are very scattered. Again apple
orchards are located in the remote hill-slopes in dense forests, where there
are no modern ways to reach. In some cases the orchards are 12 km inside the
forest. Till few years back, it was common for the farmers to grow apples in
the age old conventional methods. Though apple production generates good
revenues they hardly took care of right time of harvesting, transportation and
selling in the market at a reasonable price. This was due to small and marginal
farming, harsh and unpredictable weather condition, lack of communication and
last but not the least “know-how” of the quality and economy.
Fortunately, a new approach of socio-economic development approached to the
Nagaon area of Uttrakhand and Jubbal area of Himachal Pradesh through Apple
Service project India which is initiated by a consortium of partner
organizations named Fresh food technology (FFT), Agriculture & Organic Farming Group(AOFG) and Shri Jagdamba Samiti (SJS).
The advent of ICT with this consortium has changed the scenario of cultivation
and the livelihood of these unreachable villages. The farmers are convinced
that ICT is the right step for supporting agriculture, and it is a new
dimension in the field of agriculture and how it plays an important role in
giving solution to the challenges faced by the farmers as well as the
organization and also to accelerate earnings.
FFT is consortium leader for the project, AOFG is overseeing
the organization of farmer groups and coordinating the implementation in the
field and Shri Jagdamba Samiti (SJS) support’s the farmer groups’ directly on
location. This consortium is under the financial assistance of SHGW (A Private